Blog

Lesson 2.1 of the From Idea to First Paying Customer course. The 5-question Mom Test script that prevents your interviewees from being polite - past-behavior validation for non-technical founders.

Put your landing page in front of 300 cold strangers and read the conversion rate against the go/iterate/kill table.

Rewrite your idea as a one-sentence Founding Hypothesis: your strategic advantage stated plainly, your assumptions exposed as five testable blanks.

30 paying users churning at 60% / month. Module 5 is about getting customers; this chapter is about keeping the ones you have. The 3-decision triage: fix product, change segment, or kill the SKU.

Six pivot types, trigger conditions for each, and what to keep when you pivot. The chapter that turns the course from a one-way escalator into a discovery loop.

A 45-minute audit that tells you whether you own your company's code, cloud, and domain - or someone else does. 12 items, run alone.

Side-by-side comparison of onshore / nearshore / Tier-2 offshore hiring options for 2026. Pricing, time-to-hire, when to use each.

One-page Product Brief template. Hand to Lovable, Cursor, or a hired junior. Free.

The one-page template that synthesizes 10 Mom Test interviews into a build/pivot/kill decision. Print, fill in 30 minutes, show to 2 advisors.

Three questions a non-technical founder can ask in any daily standup to tell shipping from stalling. Pass/fail signals, follow-ups, the Friday demo pairing.