1.4 · Smoke Test: Run It and Read the Signal
Put your landing page in front of 300 cold strangers and read the conversion rate against the go/iterate/kill table.
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Fake-Stripe Pre-Sale: The Pieter Levels Pre-Order Smoke Test
When a $1 refundable Stripe charge is a stronger demand signal than an email signup. The pre-sale variant of the smoke test, with refund + FTC compliance notes.
1.3 · Wire Tracking Before Traffic Starts
Install Clarity and GA4 on your landing page before traffic starts. Both universal - regardless of which ad channel you pick later.
1.2 · Smoke Test: Build the Page with an AI Builder
Turn your Founding Hypothesis into a live landing page URL using an AI page builder. Tighten 4 copy blocks, swap one image, publish, test on one stranger.