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1.4 · Smoke Test: Run It and Read the Signal

#founders #non-technical-founder #smoke-test #module-1
Put your landing page in front of 300 cold strangers and read the conversion rate against the go/iterate/kill table.
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1.1 · Form Your Founding Hypothesis

#founders #non-technical-founder #hypothesis #module-1
Rewrite your idea as a one-sentence Founding Hypothesis: your strategic advantage stated plainly, your assumptions exposed as five testable blanks.
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1.5 · Price Your Hypothesis on the Smoke-Test Page

#founders #non-technical-founder #module-1 #validation
Add a Stripe payment button to your smoke-test page. Measure whether strangers will pay, not just whether they're curious.