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5.3 · Build Your 50-Name Network List
Build a 50-name list of people who already know you and sort them into 4 outreach buckets.
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5.4 · Write the Outreach Message
The 4-part message template that turns your 50-name list into warm outreach, plus the 90-second Loom script.
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5.5 · Send, Track, and Read the Replies
Send your 50 outreach messages in the right order, track the replies, and diagnose what the responses tell you.
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Pivot or Persevere: The Decision Framework
Six pivot types, trigger conditions for each, and what to keep when you pivot. The chapter that turns the course from a one-way escalator into a discovery loop.
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When Your Customers Are Leaving: Churn Triage Before Acquisition
30 paying users churning at 60% / month. Module 5 is about getting customers; this chapter is about keeping the ones you have. The 3-decision triage: fix product, change segment, or kill the SKU.
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5.1 · Your First Customer Is Not a Marketing Problem
Before you buy traffic, run the Sean Ellis 40% test against your earliest users. The non-technical founder's pre-paid-traffic gut check.
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5.6 · Charge Before You Ship: The Paid Pilot Contract
A verbal yes is not a paid pilot. A Stripe deposit signed before kickoff is. The one-page Design Partner Agreement and a Stripe Checkout setup.
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5.7 · Going Outbound Without a Sales Team
Once the network is exhausted, customers 11-20 come from filtered cold outbound. The Filter -> Loom -> Calendly -> Stripe pipeline, 4-line scripts.
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The First-Paying-Customer Operating Kit
The six-template kit for Module 5. Every component lives in a Module 5 lesson or reference page - this is the one-page index. No email signup.
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