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2.3 · Find 10 People: Where to Look
Where to find 10 people who actually have your validated problem. AI translates your hypothesis into an ICP map, you read where they post, you build a 30-name list from people you can name.
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2.4 · Find 10 People: What to Say
The message templates that book 10 customer interviews. 3-message sequence, volume targets, research panel fallback. Part 2 of Lesson 2.3.
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Outreach Sequence Template: Book 10 Customer Interviews
The verbatim outreach sequence from Lesson 2.4: three message templates, both Day-3 bump variants, LinkedIn DM opener, the Reddit research comment, and NeetoCal booking-page copy. Copy, personalize, send.
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2.1 · The Mom Test: Ask About the Past, Not the Future
Lesson 2.1 of the From Idea to First Paying Customer course. The 5-question Mom Test script that prevents your interviewees from being polite - past-behavior validation for non-technical founders.
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2.5 · Mom Test Synthesis: Build, Pivot, or Kill
After your 10 Mom Test interviews: score each transcript, count strong signals, and decide build, pivot, or kill. The 90-minute synthesis that turns raw transcripts into a validated problem statement.
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