I just finished reading “Continuous Discovery Habits: Discover Products That Create Customer Value and Business Value.” The book combines Impact Mapping, Customer Interview, and LDJ to create a process that can be used to develop innovative products.
In 2024, I aim to create a simple process that even inexperienced startup founders can easily follow to achieve consistent results despite uncertainties.
Here’s how I imagine the approach will work:
- Use Impact Mapping to prioritize business goals by aligning customer behaviors with stakeholders.
- Organize interview cycles, track insights/opportunities, and analyze prototype results with Continuous Discovery to understand customer needs.
- Use LDJ to prioritize assumptions, experiment with tests, and ideate solutions that satisfy both business and customers.
- Use User Story Mapping, ShapeUp, and exercises from Design Sprint to create a Minimum Viable Feature (MVF) and deliver value.
- Conducting retrospectives to improve the process and identify what matters for the team is vital.
