LinkedIn Thought Leadership Strategy

Content Strategy Overview

Frequency: 3 posts per week (Monday, Wednesday, Friday) Focus: B2B SaaS, Engineering Management, Team Optimization Goal: Position JetThoughts as industry thought leaders

Content Pillars

Monday - Industry Insights 🔍

Objective: Share market intelligence and predictions

Technology trend analysis
Industry research findings
Market predictions and forecasts
Competitive landscape insights

Wednesday - Practical Tips 🛠️

Objective: Provide actionable advice

Engineering management best practices
Team optimization strategies
Tool recommendations and reviews
Process improvement techniques

Friday - Success Stories 🎯

Objective: Showcase expertise through results

Client transformation case studies
Project success highlights
Lessons learned from challenges
Behind-the-scenes insights

Content Library Structure

/templates/     - Reusable post templates
/calendar/      - Monthly content calendars
/assets/        - Visual elements and graphics

Engagement Strategy

Use data-driven hooks to capture attention
Include discussion questions to drive engagement
Leverage industry hashtags for discoverability
Tag relevant industry leaders and companies
Cross-promote with company blog content

Performance Metrics

Engagement rate (likes, comments, shares)
Click-through rate to website
Lead generation from LinkedIn
Follower growth and demographics
Brand mention increase

Content Creation Workflow

Research - Industry data and trending topics
Draft - Using provided templates
Review - Brand voice and compliance check
Schedule - Using LinkedIn scheduling tools
Engage - Respond to comments within 2 hours
Analyze - Weekly performance review